You have a website or blog, but you aren't getting the engagement you want. Or maybe you're starting a site from scratch and are feeling overwhelmed with the possibilities. A research-based web or blog content strategy and creatively executed content can be the difference between a great digital experience and a mediocre one.
Content is the most crucial part of your website. Whatever design elements or cutting-edge functionality we incorporate, it all exists to make your content accessible and appealing to anyone searching for it. Users may overlook clunky design for fantastic content, but not even the slickest design will save so-so content.
When we develop your digital content strategy, we dig into your current site analytics, conduct audience research and incorporate digital content best practices to craft data-driven content that provides value to your audience.
Understanding what your audience is searching for is Step 1 of creating content that drives leads and conversions. We can help you discover the search terms your audience is using to find the kind of content, product or service you provide. Keyword research will help you understand how you rank for the terms relevant to your organization, show how you compare to the competition and reveal opportunities to reach more of your audience.
Knowing where you're starting can help us determine where you're going, or at least how to get there. A content inventory and audit will collect all the information and assets available on your site to give us a detailed picture of what you already have, what you should change and what gaps there are to fill.
The content inventory and audit is our first step to understanding how you already approach the content on your website. Along with research and analytics, it forms the basis of the sitemap and strategy we will develop.
Here's where we pull everything together and execute your digital content strategy. We combine research and data with the goals we've set with your team to develop smart, value-oriented content to drive SEO and engagement.
See more about our cross-channel and Content Marketing capabilities.