People perceive your brand from the outside in, so we help you build a smart, simple foundation from the inside out. Our specialists uncover the buried essence of your brand and bring it to the forefront of your messaging and visual identity.
Exploration is a unique road trip for every brand project, and we always bring you along for the ride. We combine any existing research and audits with our own brand exploration process, including competitive research, stakeholder interviews, audience surveys, small-group exercises and hands-on discovery activities.
Brand messaging includes how you communicate externally, but more importantly, it involves how you define key messages internally before launch. We help you build a comprehensive brand messaging architecture that delves into your brand story, mission, vision, brand traits, brand voice and tone, elevator pitch, boilerplate language and more.
Our designers sketch their way to a range of visual identity options that align with your brand values and complement brand messaging. With your input, we start with a range of logo designs, color palettes and typography options and narrow them down until we've pinpointed the perfect brand identity.
Your brand playbook brings together brand messaging and visual identity guidelines to keep every piece of communication and collateral on the same page. This is a play-by-play cheat sheet—with a dash of color commentary—explaining how to present your brand consistently in all marketing endeavors.