Email marketing is about creating personal journeys. It takes knowing who your customers are and what they want from your brand. Whether you're looking for guidance in running email campaigns, managing a comprehensive email program or searching for ways to personalize your one-to-one communications, our email marketing services have you covered.
The best email marketing campaigns start with a rock-solid plan backed by research. A smart, specific email strategy will enable you to meet your audience's needs while hitting KPIs and core business goals. To document a clear strategy, we tackle program audits, template audits, reporting & analytics, lifecycle gap analyses, automation consultations, best practice consultations and more.
Strategy informs what you want your customers to do; smart email design and development guides them along the way. Based on our research findings and strategy, our in-house email content writers, designers and developers add a little spice and everything nice, including a smooth user experience and convincing CTAs that lead customers to conversion.
Implementation may not sound sexy, but this is where our approach to email really heats up. We set up automated email campaigns, perform A/B testing, add personalization and monitor deliverability. Finally, we analyze and refine your email strategy to ensure we're hitting your goals.
Think of program management as the umbrella that brings together strategy, creative and implementation and explains how to run every email marketing campaign from start to finish. We'll guide you through every step of your strategy to ensure that it connects and grows with other marketing initiatives, such as your content marketing and advertising efforts.