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Energizing an electrified power recruitment campaign

Challenge

Global power leader Cummins, known for its diesel engines, added a new business segment: Electrified Power Solutions. In an effort to ramp up their investment and work in electrification, they wanted to more than double their headcount of electrification employees by the end of 2018.

Solution

We helped Cummins ideate, develop, and execute a recruitment campaign, “Feel the Energy.” The initiative targeted recent graduates and experienced engineers pursuing careers in electrification.

Results

From May to December, the campaign drove 476 candidate leads for the Electrified Power Business Unit at Cummins.

Additionally, the campaign generated:
  • 214 new LinkedIn followers
  • 513,753 impressions
  • 14,301 engagements
  • 68,496 video views
  • 3,833 clicks
Large cummins ad in walkway
Feel the energy banner
Cummins ad on facebook
Cummins mobile ad
Cummins ads in walkway
Doctors
Doctor
Feel the energy wide ad
Drivers talking