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Expanding diabetes disease state education

Challenge

In 2016, TrendyMinds helped a major pharmaceutical company launch the “Off to a Good Start” campaign to empower and educate people with diabetes. This ongoing campaign received the 2020 Fierce Pharma Marketing Award for Social Media for Consumer.

Solution

Through a comprehensive digital advertising campaign featuring strategic, educational animated videos on a variety of diabetes-related topics, TrendyMinds helped the major pharmaceutical company communicate directly with millions of people with diabetes. As a cost-effective advertising platform with a large network of active users, Facebook offered the best opportunity to reach the target audience.

Results

Through Facebook advertising, the “Off to a Good Start” campaign has reached over 35 million individuals (and counting) with a cost-per-click rate 56% better than the healthcare industry average. The Spanish-first animations reached 11 million Spanish-speaking Americans and accounted for more than half of all social media shares from the campaign.
Winner2020 Fierce Pharma Marketing Award for Social Media for Consumer
RX Illustration
Video ad on facebook
Mobile carousel ad
Video ad on facebook in spanish
Family at doctor illustration