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Celebrating the centennial of insulin

Challenge

2021 marks the 100th anniversary of the discovery of insulin, a medical breakthrough that has saved the lives of countless people with diabetes. To underscore their position as a champion for diabetes treatments and the people who depend on them, a global pharmaceutical company sought to commemorate this milestone.

Solution

TrendyMinds and the company collaborated on a three-year 100 Years of Insulin campaign to commemorate the history of insulin from its discovery in 1921, to its commercialization in 1923, and the century of innovation that followed. The campaign comprised a web page, timeline, and live action and animated videos.

Results

In the first six months of the 100 Years of Insulin campaign, the landing page garnered 7,039 page views, the timeline had 880 visitors, and the video series produced by TrendyMinds had 5,828 views.
Man on laptop illustration
Mobile mockup of page
Leonard large banner