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Refreshing the brand and website for a women's fraternity


Kappa Alpha Theta has been breaking down barriers since it became the first Greek-letter fraternity for women. When we first partnered with them, however, their website was more than 20 years old. Along with an overall brand refresh, we helped them launch a modern website worthy of a forward-thinking organization.


We consolidated three websites into one, streamlined the overall structure and navigation, and — critically — added a search function. Check out the entire Kappa Alpha Theta site. We also standardized brand style guides to create consistency at every touchpoint.


Once launched, the site saw:
  • 39% increase in average monthly users
  • 2 second reduction in average page load time
  • 27,000 page reduction in overall size
Award image
First PlaceFCA Annual Awards Inter/National Website
Leading women banner
Brand guide
Homepage screenshot
Background Patterns
More Background Patterns
KAT Magazine
Style guide