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Our Work

Honoring a city’s culture through video

Challenge

The Indiana Pacers are a true bastion of the Midwest. When we got the chance to help them promote their new line of City Edition jerseys, we knew we wanted to do something special. We needed to create a series of videos — each unique and inspired by moments in Indianapolis’ past — to showcase the new jersey, excite fans, and increase product sales.

Solution

Since the collection itself was designed to celebrate the culture and history of Indianapolis, we leaned into a vintage aesthetic for the videos. It also happened to be the NBA’s 75th Anniversary Season, and we wanted to tie into the event’s “Moments Mixtape” theme.

We partnered with local outlets to curate fully original 70s-, 80s-, and 90s-inspired sets. The videos also feature local musical talent and original scores — as well as an appearance from then Pacers power forward and center Domantas Sabonis.

Results

The result was a four-part video series that brought together the city’s past, local creators, nostalgia, and — of course — some rad new jerseys to celebrate the Pacers’ home city of Indianapolis.

Check out all the full series below.
Woman wearing jersey
Pacer logo gradient
Pacers jukebox
Pacers logo outlines
Man wearing pacers jersey
Pacers logo 3d
Pacers player with ball
Pacers player head shot