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Showcasing art through creative design

Challenge

Each year brings the signature Penrod Arts Fair and an opportunity to raise public awareness and showcase the arts. And each year, TrendyMinds and Penrod collaborate to develop a theme and creative materials to promote the event.

Solution

Promoted as “Indiana’s Nicest Day,” the theme and brand for each year’s fair is new and unique while still building on those of previous years and appealing to the fair’s wide and diverse audience.

Results

Indiana’s Nicest Evening® is an exclusive preview of the Annual Penrod Arts Fair where visitors can be among the first to purchase work by the finest artists from across the country.
Poster on white background
Tickets on blue background
Coasters on blue background
Poster on red background
Tickets on aqua background
Coasters on aqua background
Poster on green background
Poster on purple background
Tickets on green background
Coasters on green background
Poster on yellow background
Tickets on dark blue background
Websites on dark blue background