Stimulating advocacy for tomorrow's cures
The Pharmaceutical Research and Manufacturers of America (PhRMA) represents the country’s leading biopharmaceutical researchers and biotech companies. In an industry as heavily regulated and scrutinized as the pharmaceutical industry, it is important for PhRMA to demonstrate the value of medicines and the stories behind the companies dedicated to finding cures and treatments for the world’s most devastating diseases. That's where we come in.
Since 2014, TrendyMinds has helped PhRMA tell the untold stories of the pharmaceutical industry by highlighting the value that biopharmaceutical innovation provides to patients, society and the economy. Our “From Hope to Cures” video series has reveals the hard work, dedication and passion that are leading to new treatments and cures for tomorrow’s health issues.
PhRMA came to us to help people understand the complex procedure of how prescription medicines go from the research stage to being on the market. Our solution was to animate this sometimes tedious process to educate the public on an issue they may not fully comprehend.
We love taking two seemingly dissimilar stories and mingling them with the power of film. In this short, documentary-style video, we explore how sheet metal workers and the pharmaceutical industry form two unlikely companions.