Helping the world’s CRM leader empower today’s marketers
When the world's innovative leader in CRM solutions wanted to explore how to further spread their promise of being the Customer Success Platform, TrendyMinds answered. Since 2012, we've headed up an array of print and digital design, front- and back-end web development, video production and animation, event asset creation, content development and varied strategic work.
But these are rarely one-off projects where we put down our tools, wash our hands and move on to something brand new. Instead, we interact with Salesforce as a flexible extension of their marketing, event, sales and product teams to impact the success of every nuanced customer journey.
Whether Salesforce communicates with the 160,000+ business people flowing into Dreamforce, the millions of people visiting their websites and landing pages or the multitude of internal Salesforce representatives, we're there. We've built websites for Connections and World Tour events, had the distinct privilege of designing and developing the registration website for the first ever Salesforce University conference, enabled Salesforce sales teams with video and printed training materials and traveled across the country to shoot customer success films.
Across web, video and other media, we continue to produce essential strategy and content that influence day-to-day success for Salesforce and their customers.
At the core of Salesforce's push to educate their customers, Salesforce University 2016: Destination Success was the first ever Salesforce University conference. Working alongside their growing team, we designed, built and maintained the responsive registration site that targeted eager administrators, marketers, non-profit users and developers and urged them to make huge strides in their quest for Salesforce certification.
Along with writing nearly 20 unique customer stories, our content creators assist Salesforce's customer engagement team with immersive video projects, following the success of reputable brands like Fanatics, the market leader in officially licensed sports merchandise. In this video produced on a 10-day, four-city shoot, see how fans connect with their favorite teams—and friends and family—through the power of Salesforce.
Calamos Investments uses Salesforce to gain an edge over the competition by providing customized news and content recommendations to their financial advisors in email and on the web. Our film crew uncovered the Calamos story to see how they personalize the digital experience for financial advisors.
Operating more than 118 fitness centers in the U.S. and Canada, Life Time Fitness is a Salesforce partner dedicated to helping members achieve their athletic aspirations and health objectives, especially through the use of personalized digital marketing via Salesforce.
Great marketing starts at the core of a brand with its employees. Even as they focus on being the Customer Success Platform, Salesforce also recognizes the value of aligning their team members, so we've had the privilege of working on various training videos, sales enablement tools and internal promotional materials that maintain cohesive messaging from the inside out.