25 Years In: What Our Most Tenured Team Members Say About Where We've Been and Where We're Going
“At the end of the day, marketing is about understanding people.”
Name: Sabreena “Say-So” Sorrell
Title: Marketing Director
Current Podcast Binge: Casefile (during daylight hours!)
Sabreena Sorrell joined the TrendyMinds team in June of 2018, and it didn’t take her long to become a valued member of the team. It may have something to do with the bowl of Airheads and Twizzlers she keeps on her desk to share with passing coworkers. But we really like her, too.
Get to know this Marketing Director and collector of hobbies in our first-ever TrendyMinds Bolt Bio Q&A.
Q: What does a Marketing Director at TrendyMinds actually do?
A: To put it simply, we’re the client’s biggest advocate, cheerleader and guide. We are there with the client every step of the way, while also thinking one step ahead. We’re that support system for the client, prepared to shift quickly and adapt. It’s our job to rally our team to think outside of the box, but also ensure all of our work aligns with the client’s goals. This means everything from developing strategic marketing plans to briefing designers on client feedback to executing on campaign tactics.
Q: What is your personal marketing philosophy?
A: At the end of the day, marketing is about understanding people — their motivations and their interests. It’s being curious about what makes people tick, why they do the things they do, what helps them through their daily life. There’s a psychological and humanistic aspect to marketing that is really exciting.
Q: Do you have any tips or tricks of the trade?
A: “Tell me more about x, y, z.”
Whenever I’m talking to clients, I always find a way to say this.
“Tell me more about that data point.”
“Tell me more about your audience.”
“Tell me more about your role.”
It brings a lot of things forward — emotions, details they may have left out, quantifiable goals. It helps you gauge where people are.
Q: Any advice for starry-eyed future marketers?
A: Chase your own curiosity. This could be industry specific knowledge, taking a class, talking to a mentor. Just being curious in what you’re interested in and following that path is really important. Even if you think it doesn’t impact what you’re doing professionally, that’s where I’ve found some of the most beneficial learning situations.
Q: What’s a brand you think is killing it right now?
A: I think NASA has always been a smart organization, and they're making space exciting and sexy. Their Instagram has the coolest photos. It's crazy to see NASA-branded products being sold in places like Target and garnering mass appeal.
Q: What do you do outside of #agencylife?
A: My degree is in visual communications, and I’ve always enjoyed being in the creative space ever since I was little — drawing, painting, using my hands to create things. I still do that by making jewelry out of found objects and antiques (I had an Etsy shop back in the day). I also recently bought a cello and am trying to teach myself to play that. I started Korean classes and cooking classes. I love learning new things. [Obviously!]