Looking Back, Moving Forward
Catherine Stiver joins TrendyMinds as Senior Vice President, Marketing Strategy, bringing more than 15 years of leadership and marketing expertise to the new role, which guides strategic direction of clients’ marketing efforts.
With a portfolio that includes work with brands such as Unilever, Eli Lilly and Company, Harrison College and Butler University, Stiver maintains an extensive background in brand development, market research and lead generation. With a Marketer of the Year award from Lilly under her belt, Stiver possesses unique knowledge of enterprise marketing strategy bolstered by a deep understanding of the agency world.
“Having worked with TrendyMinds in the past as a client, I know the tremendous strengths and capabilities they bring to the table,” Stiver says. “I am honored to be joining an agency with such a strong reputation.”
With its focus on enterprise-level marketing strategy, TrendyMinds looks to benefit from Stiver’s insight to build consultative partnerships with clients.
“Catherine’s extensive knowledge in marketing strategy will be valuable to our team as we help our clients connect to their customers,” says Trevor Yager, president and CEO of TrendyMinds. “Because of Catherine’s distinct perspective as a former client, her experience aligns perfectly with the way we plan and deliver tailored marketing solutions.”
Stiver’s addition to the team comes as TrendyMinds places an emphasis on expanding their marketing services team to meet the growing demands of today’s enterprise corporations. Stiver will serve as a key factor in connecting TrendyMinds’ three service categories — Digital Solutions, Film Production and Marketing Services — to help clients succeed.