With more data and measurement tools available than ever before, the heat is on to show ROI – particularly around content and social. From trying to quantify the value of a retweet to baselining shares and blog views, marketers are on a mad hunt to show content success. Benchmarking and measuring can lead to improved campaigns and better customer experiences. But with so much focus on measurement, we see marketers forgetting to use data from the outset of campaigns. The next time you find yourself wondering if your content is successful or worrying that you aren’t connecting with your audience, take time to evaluate your strategy. Simply put, are you creating the right content to meet your goals? Not all content is created equally. Use industry benchmarks and your company’s data to set yourself up for success. Check out these stats to see if your content marketing strategy aligns with top performing content.

Digital Marketing

Content Marketing Isn’t Failing; Bad Content is Failing


December 7, 2015

With more data and measurement tools available than ever before, the heat is on to show ROI – particularly around content and social. From trying to quantify the value of a retweet to baselining shares and blog views, marketers are on a mad hunt to show content success. Benchmarking and measuring can lead to improved campaigns and better customer experiences. But with so much focus on measurement, we see marketers forgetting to use data from the outset of campaigns.

The next time you find yourself wondering if your content is successful or worrying that you aren’t connecting with your audience, take time to evaluate your strategy. Simply put, are you creating the right content to meet your goals?

Not all content is created equally. Use industry benchmarks and your company’s data to set yourself up for success. Check out these stats to see if your content marketing strategy aligns with top performing content.