Three Tips to Tell Your Sustainability Story Effectively
The City of Indianapolis asked TrendyMinds for help revitalizing Knozone, an air quality awareness program. The city had Knozone Action Days, which notified residents of adverse air conditions, but infrequent messaging led to a deterioration in brand awareness. TrendyMinds stepped in to turn Knozone into a year-round air quality awareness program focused on driving action in Indianapolis residents through an integrated marketing campaign spanning social media, video, strategic partnerships, web development and media. Over our two-year partnership, Knozone has seen a marked increase in social media impressions and web traffic and is positioned for success in the years to come.