Our 2018 Hermes Creative Award-Winning Projects

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When the mythological gods of ancient Greece had a message to share, they called on Hermes, the messenger god. He was their only media channel, and he’d make sure that the gods’ content always reached and resonated with its target audience.

Today, the Hermes Creative Awards celebrate messengers and creators of traditional and emerging media content, through an international competition encompassing hundreds of different channel categories.

The Association of Marketing and Communication Professionals have coordinated and judged the Hermes Creative Awards for more than 20 years. Entrants contend for platinum and gold statuettes – wings from the mythological Hermes’ cap and sandals, elegantly sculpted to evoke the shape of the letter H.


TrendyMinds is proud to be recognized by the 2018 Hermes Creative Awards for three of our major branding and design projects from the past year.

Our brand relaunches of Indiana Sports Corp and Limestone Bank were each awarded platinum in the category of Print Media and Integrated Marketing for Company Branding. And, in the category of Electronic, Social, and Interactive Media and Website Overall for Medical, our redesign of the Indiana University Health website received gold.

To celebrate, let’s look back on each of the award-winning campaigns!

Indiana Sports Corp — Platinum

Branding Campaign

Founded in 1979 as the first sports commission in America, Indiana Sports Corp is a nonprofit organization with a significant athletic legacy. It’s brought scores of major sporting events to Indianapolis — including Super Bowl XLVI and many NCAA Men’s and Women’s Final Fours — and has dozens more slated for the coming years.

Despite its stunning track record of attracting big-ticket sports to the city, Indiana Sports Corp was facing low brand awareness. TrendyMinds stepped up to the plate to help the veteran sports nonprofit stand out with a brand relaunch campaign centered around a revitalized logo, website, and visual identity. Read more about our branding work for Indiana Sports Corp here.

Limestone Bank — Platinum

Branding Campaign

For more than 110 years, Limestone Bank — first known as Bullitt County Bank, then PBI Bank — has been providing financial services to companies and communities in rural Kentucky. Now, Limestone Bank aims to serve commercial businesses and the equine industry in Kentucky’s urban centers, while retaining its foundational relationships with agricultural customers.

TrendyMinds refreshed Limestone Bank’s branding to appeal to these expanded markets. We created an updated visual identity, complete with a new logo, credit card designs, and signage — as well as a distinct brand voice and unique storytelling tied to the strong horses raised on grasses grown above Kentucky limestone. Read more about our branding work for Limestone Bank here.

Indiana University Health — Gold

Digital Experience Design

In Indiana and throughout the country, healthcare customers are beginning to expect more meaningful digital engagement from their providers. This includes increased personalization, access to detailed health information, and ease of navigation. As the state’s largest and most comprehensive healthcare organization, Indiana University Health is responding early to this user-focused industry trend by revolutionizing its digital experiences for patients and caregivers.

TrendyMinds sought to develop an easy-to-navigate IU Health website that personalizes each user’s medical journey and delivers on the organization’s new brand promise of improving the health of their patients and community through innovation and excellence. The new site makes use of geolocations to tailor content to users, includes a refined search engine, and features a smooth and straightforward design that makes navigating patient journeys easier than ever before.

Read more about our digital design work for IU Health here.

TrendyMinds is delighted to be receiving three Hermes Creative Awards for our work this year — and we’re excited to continue being messengers, creating award-worthy content that reaches and resonates with our clients’ target audiences, for years to come.

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