A digital upgrade for a high energy event

Solving for content management and scale with thoughtful planning

We started by applying our LOGIQ framework — specifically our Learn, Organize, and Generate phases — to guide our strategy. Through collaborative planning, we gathered input on Rev’s operational needs and audience behavior. We organized a path toward a long-term, easy-to-maintain solution that combined marketing and event functionality into a single, unified experience.

A mobile-first web app, powered by an existing CMS

Built on Rev’s existing Craft CMS, this mobile-first web app created a centralized, flexible content system that powered both the marketing site and the live event experience eliminating duplicate entry, streamlining workflows, and reducing the cost and complexity of maintaining native apps. By leveraging Craft’s content modeling, structured data flowed seamlessly to a fast, QR-accessed web app designed for event attendees, offering real-time vendor and event listings, SMS updates, and personalized favoriting without requiring downloads or accounts.

4,000+ Users | 6,700 SMS Messages Delivered | No Outages

When the big night arrived, our infrastructure didn’t just hold — it excelled. We implemented full-page static caching, offloaded search to the client side, and used localStorage for favoriting, eliminating the need for user accounts. The result: fast, frictionless access for users and minimal load on the server.