Expanding diabetes disease state education
Challenge
In 2016, TrendyMinds helped a major pharmaceutical company launch the “Off to a Good Start” campaign to empower and educate people with diabetes. This ongoing campaign received the 2020 Fierce Pharma Marketing Award for Social Media for Consumer.
Solution
Through a comprehensive digital advertising campaign featuring strategic, educational animated videos on a variety of diabetes-related topics, TrendyMinds helped the major pharmaceutical company communicate directly with millions of people with diabetes. As a cost-effective advertising platform with a large network of active users, Facebook offered the best opportunity to reach the target audience.
Results
Through Facebook advertising, the “Off to a Good Start” campaign has reached over 35 million individuals (and counting) with a cost-per-click rate 56% better than the healthcare industry average. The Spanish-first animations reached 11 million Spanish-speaking Americans and accounted for more than half of all social media shares from the campaign.
