Expanding diabetes disease state education
Challenge
In 2016, TrendyMinds helped a major pharmaceutical company launch the “Off to a Good Start” campaign to empower and educate people with diabetes. This ongoing campaign received the 2020 Fierce Pharma Marketing Award for Social Media for Consumer.
Solution
Through a comprehensive digital advertising campaign featuring strategic, educational animated videos on a variety of diabetes-related topics, TrendyMinds helped the major pharmaceutical company communicate directly with millions of people with diabetes. As a cost-effective advertising platform with a large network of active users, Facebook offered the best opportunity to reach the target audience.
Results
Through Facebook advertising, the “Off to a Good Start” campaign has reached over 35 million individuals (and counting) with a cost-per-click rate 56% better than the healthcare industry average. The Spanish-first animations reached 11 million Spanish-speaking Americans and accounted for more than half of all social media shares from the campaign.
![An award for Fierce Pharma](https://d36kqm8lc6n8gg.cloudfront.net/_150x150_fit_center-center_none/award.png)
![Cartoons of men where red attire](https://d36kqm8lc6n8gg.cloudfront.net/_900xAUTO_crop_center-center_none/men.jpg)
![Mobile phone on a red background](https://d36kqm8lc6n8gg.cloudfront.net/_900xAUTO_crop_center-center_none/facebook.jpg)
![Illustrations of a hand drawing shapes against a red background](https://d36kqm8lc6n8gg.cloudfront.net/_1920xAUTO_crop_center-center_none/phone_2023-02-02-150700_kpld.jpg)
![A mobile phone with Spanish text on a red background](https://d36kqm8lc6n8gg.cloudfront.net/_900xAUTO_crop_center-center_none/spanish.jpg)
![An illustration of a family with a doctor](https://d36kqm8lc6n8gg.cloudfront.net/_900xAUTO_crop_center-center_none/sad.jpg)