Investing in children’s bright futures
Challenge
Historically, the Brighter Futures Indiana website (an initiative of Early Learning Indiana) acted as a hub for providing important information and resources to parents. Early Learning Indiana identified three new target audiences — parents, program providers, and community partners — and tapped TrendyMinds to create a new website designed to serve all three of these audiences equally.
Solution
We began this website build with two primary goals in mind: 1) continue providing parents with access to child care resources; and 2) cater to program providers and community partners with equally relevant resources and tools — both via clear, tailored paths through the website.
Results
The newly launched Brighter Futures Indiana website has made it easier than ever for families, program providers, and community partners to find important information. “The TrendyMinds team were incredible leaders throughout the process," said Heather Pease, VP of Advancement. "They were responsive, helpful, bright, and creative to the max — all of the things I’ve come to love about TrendyMinds.”