Owning the market through carefully crafted SEO content

We developed evergreen, persona-driven content clusters that empowered Coupa’s Content Team to easily refresh and sustain performance maintaining rankings and driving qualified traffic long after launch. To support prospects further down the funnel, we also helped create e-books, analyst reports, and customer stories that expanded on blog themes and demonstrated how Coupa’s solutions address real-world operational challenges. Together, this integrated content ecosystem strengthened brand credibility, deepened engagement, and built lasting trust with prospects.

We started by auditing and removing any outdated, underperforming, or duplicative blog content. We then developed content briefs, interviewed subject matter experts, and wrote 20+ topic cluster blogs that put Coupa’s unique perspective and expertise front and center. We’ve highlighted Coupa’s 15+ years of innovative experience around AI technology as a key differentiator. From practical examples of AI in procurement to a supply chain digital twin guide, these informative pieces have brought significant new organic traffic to the site and have deepened Coupa’s position as a serious thought leader in the industry.

Coupa continues to lead the conversation as a cutting-edge brand. Gone are the days of churn-and-burn content creation. A highly structured and results-driven process ensures Coupa is building a library of assets that draw new prospects to its site and serve as long-term, adaptable resources. Our Content Studio continues to assist and consult Coupa on the creation of various marketing materials and technical website SEO updates.