Priming a practical brand for growth
Aeterra had built a booming business on referrals and reputation. But beyond connections, their next stage of growth demanded clarity in their brand positioning. In a crowded environmental and sustainability consulting space filled with large competitors, lofty visions, and little substance, Aeterra needed to stake a claim that was all focus, no fluff, with a brand that cut straight to the value they deliver: measurable, business-first environmental advice.
Their internal team knew they brought something different to the industry — a data-driven, practical approach powered by real-world experience and Aeterra Workspace, a proprietary tool built for EHS management, sustainability measurement, and greenhouse gas emissions calculations. But their brand didn’t reflect that...yet. They needed help positioning themselves as the go-to partner for clients who want sustainability strategies that actually move the needle.
OUR PROCESS
Sharpen the message. Strip the jargon.
From day one, Aeterra made it clear: skip the filler and buzzwords. Our job was to help them sound as sharp as they operated. Through a series of collaborative workshops and competitive analyses, we built the foundation for a brand that reflects their real differentiator — precise, practical sustainability expertise that fuels business outcomes.
Every line of messaging had to earn its place. Every design choice needed a purpose. And every decision was made with clarity in mind.
OUR WORK
A brand and website that mean business.
We anchored the brand around a single, weighty word: purpose. With that in mind, we crafted a clear positioning statement, three supporting brand pillars, a complete messaging framework, and a flexible, simple identity system.
We then brought that clarity to life across channels, from their stripped-down, intuitive website built on Craft CMS to new sales collateral for their team and a video overview of the Workspace tool. We designed everything to support fast, confident communication with current and prospective clients.
Outcomes
Ready to stand out.
At this point, Aeterra had a brand that finally sounded like them — structured, confident, and strategically positioned to win. Their new website and Workspace video communicate value to prospective clients quickly. More importantly, their internal team now has a shared language and brand framework that gives them the tools to pitch with clarity and differentiate with confidence.
Summary
Technical brands deserve clarity.
We help smart, technical teams find the most purposeful version of their brand. From market research and positioning strategy to brand identity development and launch, we’re ready to elevate what makes your brand stand out.
