Emphasizing the value of diagnostics with social video
Challenge
To remain the leader in the crowded, fast-paced diagnostics industry for cancer, cardiac health, neurodegenerative diseases, and more, our global healthcare diagnostics client needed to reach patients and providers with critical testing and screening information while conveying the real, human impact of their work.
Solution
To share vital information with audiences at risk of developing life-altering diseases, we created a series of patient testimonials for a paid social campaign, which emphasized the importance of preventative tests and encouraged patients to advocate for themselves.
Results
The Value of Diagnostics campaign garnered more than 10.2 million impressions and 168,000 clicks across Facebook, Instagram, LinkedIn, and Twitter over six months. We surpassed the CTR goal for two of three channels and surpassed the total goal by 23%. Additionally, the campaign pages yielded an average time on page of more than 10 minutes, 250% higher than the website average during this time.
