Enhancing preeclampsia awareness through video

Preeclampsia is a serious condition that occurs in 1 in 25 pregnancies in the U.S., but many are unaware of the risk or the signs. Roche sought to make a video that would capture attention and increase awareness of preeclampsia.

We worked with Roche to tell the true story of a man and his baby daughter, living through the loss of his wife due to preeclampsia. This emotional video conveys the facts about preeclampsia and the toll it can take on women and families.

The video has been shared on the client’s website and on their social media platforms, reaching potentially thousands of future preeclampsia patients and the people who love them.