Giving back to the film community
Challenge
To reach as wide an audience as possible for scores of hardworking filmmakers each year, the Heartland International Film Festival (HIFF) needs highly polished and original promotional content. This nonprofit organization wants to direct as much of its revenues as possible to its prizes — $3.5 million and counting!
Solution
Since 2017, we have donated video production services to HIFF. Handling everything from scriptwriting and animation to sound mixing and editing, we create a series of promotional videos that appear on the organization’s website, local television, and in theaters prior to each film.
Results
The size of the HIFF continuously grows, with 2021 drawing the biggest audiences and most screenings ever. Our promotional video was seen 162 times at the festival, in addition to thousands of online views.
