Breaking barriers to care with a one-stop health resource
Many factors can limit a person’s ability to access healthcare. Geography, mobility issues, cost barriers, and a simple lack of understanding about where to find information all play a part. Even those without significant barriers can find themselves with a fragmented experience, relying on separate sources for information about their overall health, chronic conditions, and available treatments.
Our client — a global pharmaceutical company — set out to give people what they truly need by bringing key components of healthcare together in one easy-to-access platform. Their goal was to ease the burden for people living with certain chronic conditions by expanding easy access to care and wellness information.
Our process
A new experience from the ground up
From day one of our partnership, we sought to design a cohesive digital experience that truly helped users navigate not only their condition but also the wellness space as a whole. Our client knew they wanted to connect people with simple ways to take action, such as accessing telehealth or in-person services, receiving medications by mail, and interacting with factual, upbeat videos and articles. The digital platform became a hub for general wellness information as well as a trusted resource, especially for people living with obesity, diabetes, and migraine.
Our work
Working together for the good of the patient
Working side-by-side with the client, we built an innovative, holistic healthcare platform that provides a personalized journey. It’s designed to help users find healthcare providers, locate lower-cost medications, have medications delivered, and learn more about a condition. It also provides assistance to people whose health insurance will not cover certain medications. We played a role in both the platform design and development and the go-to-market strategy.
We drew upon the knowledge of subject matter experts to ensure our work met industry, legal, and regulatory standards while prioritizing empathy for the patient. The size and scope of each new content release required agile approaches to project management to keep everyone communicating and moving in sync. The digital platform continues to expand rapidly as we add resources for more chronic health conditions beyond the original three.
Outcomes
Since we began this project in early 2024, engagement has increased steadily — both through traffic to the website and email opens. It launched with three chronic conditions and has grown to five in less than a year. The number of users creating profiles also continues to increase. As we test and learn to see what works best, we continually adjust our tactics and messaging.
Summary
Together, we achieve more
We combine industry expertise and technical mastery to create patient-first digital solutions.
