Breaking barriers to care with a one-stop health resource
Many factors can limit healthcare access. Geography, mobility issues, cost barriers, and a lack of understanding about where to find information all play a part. Even those without significant barriers can face a fragmented experience, relying on separate sources for information about overall health, chronic conditions, and available treatments.
Our client, a leading pharmaceutical company, resolved to change that. Together, we designed and developed a direct-to-consumer online platform that prioritized speed and convenience, offering users a quick and seamless way to connect with a healthcare provider before moving forward with medication purchasing. By streamlining access to consultations and carefully selecting pharmacy partners, the platform ensured timely care and delivery, reducing barriers for patients in need. Our role was pivotal: to shape the user experience (UX), branding, and digital interface, ultimately easing the burden for people living with certain chronic conditions.
Our process
A new experience from the ground up
By offering streamlined access to telehealth, in-person care, and mail-order prescriptions, along with informative, positive content, we empowered users to take action. Through data-driven research on user interests and behaviors, the platform became a comprehensive wellness hub and a valuable resource, particularly for those managing obesity, diabetes, and migraine.
Our work
Working together for the good of the patient
We built an innovative, holistic healthcare platform that is easy to navigate and provides a personalized journey. Platform design and development and go-to-market strategy led to a sophisticated direct-to-consumer experience that continues to thrive, including:
- Brand Strategy & Visual Identity: A distinctive and empathetic brand identity communicates trust, accessibility, and innovation.
- User Experience (UX) Design: The patient journey is friction-free, ensuring intuitive navigation from prescription submission to checkout.
- User Interface (UI) Design: A clean, modern interface with easy-to-read typography, clear calls to action, and inviting colors makes the experience effortless and keeps users coming back.
- Seamless Digital Experience: The responsive, mobile-first design allows patients to access the platform effortlessly across all devices.
- Conversion Optimization: A smooth checkout process with transparent pricing, clear instructions, and real-time order tracking makes it easy to press ‘purchase.’
- Telemedicine Integration: The user-friendly interface connects patients with healthcare professionals for virtual consultations, eliminating unnecessary barriers to care. Beyond the initial visit, we also recommended post-care content to support patients after they fill their prescriptions—ensuring they receive guidance, resources, and ongoing care. This holistic approach brings the full experience to consumers, covering pre-fill, fill, and post-fill stages to enhance engagement and improve health outcomes.
Outcomes
This platform was a large step toward achieving the bold goal of bringing a customer-centric model to healthcare to improve access and engagement with medicine. The platform launch significantly exceeded expectations and rapidly gained traction in the direct-to-consumer pharmaceutical market, leading the client to prioritize direct-to-consumer sales and establish a dedicated in-house unit to manage its growth. Ultimately, the success of this campaign demonstrates the strong demand for patient-centric medication solutions and healthcare services as well as the impact of effective UX, branding, and digital strategies.
Summary
Together, we achieve more
We combine industry expertise and technical mastery to create patient-first digital solutions.
