Refreshing the brand and website for a women's fraternity
Kappa Alpha Theta has been breaking down barriers since it became the first Greek-letter fraternity for women. When we first partnered with them, however, their website was more than 20 years old. Along with an overall brand refresh, we helped them launch a modern website worthy of a forward-thinking organization.
We consolidated three websites into one, streamlined the overall structure and navigation, and — critically — added a search function. Check out the entire Kappa Alpha Theta site. We also standardized brand style guides to create consistency at every touchpoint.
Once launched, the site saw:
- 39% increase in average monthly users
- 2 second reduction in average page load time
- 27,000 page reduction in overall size