Our Work
Refreshing the brand and website for a women's fraternity
Challenge
Kappa Alpha Theta has been breaking down barriers since it became the first Greek-letter fraternity for women. When we first partnered with them, however, their website was more than 20 years old. Along with an overall brand refresh, we helped them launch a modern website worthy of a forward-thinking organization.
Solution
We consolidated three websites into one, streamlined the overall structure and navigation, and — critically — added a search function. Check out the entire Kappa Alpha Theta site. We also standardized brand style guides to create consistency at every touchpoint.
Results
Once launched, the site saw:
- 39% increase in average monthly users
- 2 second reduction in average page load time
- 27,000 page reduction in overall size
![Fraternity Communications Association award](https://d36kqm8lc6n8gg.cloudfront.net/_150x150_fit_center-center_none/award_2023-02-02-175336_alah.png)
First Place
FCA Annual Awards Inter/National Website
![KAT web banner screenshot](https://d36kqm8lc6n8gg.cloudfront.net/_1920xAUTO_crop_center-center_none/banner_2023-02-02-175400_atfb.jpg)
![Screenshot of KAT style guide pages](https://d36kqm8lc6n8gg.cloudfront.net/_1920xAUTO_crop_center-center_none/pages_2023-02-02-175445_iwlu.jpg)
![Screenshot of KAT website home page](https://d36kqm8lc6n8gg.cloudfront.net/_1920xAUTO_crop_center-center_none/site.jpg)
![Rendering of KAT patterns](https://d36kqm8lc6n8gg.cloudfront.net/_900xAUTO_crop_center-center_none/patterns-1.jpg)
![Rendering of KAT patterns](https://d36kqm8lc6n8gg.cloudfront.net/_900xAUTO_crop_center-center_none/patterns-2.jpg)
![The KAT magazine](https://d36kqm8lc6n8gg.cloudfront.net/_1920xAUTO_crop_center-center_none/book.jpg)
![Rendering of KAT style guide](https://d36kqm8lc6n8gg.cloudfront.net/_1920xAUTO_crop_center-center_none/styleguide.jpg)