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Refreshing the brand and website for a women's fraternity


Kappa Alpha Theta has been breaking down barriers since it became the first Greek-letter fraternity for women. When we first partnered with them, however, their website was more than 20 years old. Along with an overall brand refresh, we helped them launch a modern website worthy of a forward-thinking organization.


We consolidated three websites into one, streamlined the overall structure and navigation, and — critically — added a search function. Check out the entire Kappa Alpha Theta site. We also standardized brand style guides to create consistency at every touchpoint.


Once launched, the site saw:

  • 39% increase in average monthly users
  • 2 second reduction in average page load time
  • 27,000 page reduction in overall size
Fraternity Communications Association award
First Place FCA Annual Awards Inter/National Website
KAT web banner screenshot
Screenshot of KAT style guide pages
Screenshot of KAT website home page
Rendering of KAT patterns Rendering of KAT patterns
The KAT magazine
Rendering of KAT style guide