Our Work
Energizing an electrified power recruitment campaign
Challenge
Global power leader Cummins, known for its diesel engines, added a new business segment: Electrified Power Solutions. In an effort to ramp up their investment and work in electrification, they wanted to more than double their headcount of electrification employees by the end of 2018.
Solution
We helped Cummins ideate, develop, and execute a recruitment campaign, “Feel the Energy.” The initiative targeted recent graduates and experienced engineers pursuing careers in electrification.
Results
From May to December, the campaign drove 476 candidate leads for the Electrified Power Business Unit at Cummins.
Additionally, the campaign generated:
- 214 new LinkedIn followers
- 513,753 impressions
- 14,301 engagements
- 68,496 video views
- 3,833 clicks
