Adding interactivity to marketing reports
Challenge
Salesforce is a global leader in providing cloud-based software services to help businesses solve sales, service, commerce, IT, and marketing challenges. Every year they release the highly anticipated State of Marketing Report. For the 2020 annual report, we worked with them to develop a dynamic, highly interactive webpage that presents the report’s most important findings.
Solution
Ultimately, Salesforce wanted the landing page to encourage downloads of the full State of Marketing report. When laying out content for the page, we took the approach of highlighting the key findings from the larger report in order to pique interest and engagement early.
Our design and animation teams added UX design, movement, and an overall dynamism to the key statistics and content our copy team laid out, before our web development team built the page.
Results
The final result was a lively and compelling page that gives visitors a preview of what they find when they download the full State of Marketing report.
Check out the full page (and download the report yourself!) on the State of Marketing page.
