Our Work
Showcasing art through creative design
Challenge
Each year brings the signature Penrod Arts Fair and an opportunity to raise public awareness and showcase the arts. And each year, TrendyMinds and Penrod collaborate to develop a theme and creative materials to promote the event.
Solution
Promoted as “Indiana’s Nicest Day,” the theme and brand for each year’s fair is new and unique while still building on those of previous years and appealing to the fair’s wide and diverse audience.
Results
Indiana’s Nicest Evening® is an exclusive preview of the Annual Penrod Arts Fair where visitors can be among the first to purchase work by the finest artists from across the country.