Supporting an established manufacturing leader’s global brand launch
After committing to a zero-emissions future, the alternative power business unit of a leading power solutions provider was set to announce a strategic rebranding initiative. The rebrand introduced a novel platform to the business structure, creating new opportunities and revenue streams while consolidating alternative power personnel under a unified brand identity. But with this highly visible rebrand, the company needed to maintain brand consistency as they launched their global marketing and communications strategy.
OUR PROCESS
Working as partners toward launch day
Teamwork makes the zero-emissions dream work. Leading up to the launch, our team worked closely with the company's internal marketing team and AOR that created the brand. After learning the client and AOR’s needs, we planned a nimble, scalable approach to support a massive amount of creative production work, from swag to a library of supplemental materials.
OUR WORK
Full-scope campaign support
We worked as an extension of the client and AOR teams to contribute to multiple aspects of the rebrand, including:
Comprehensive review and constructive feedback to guide the brand toward its final, refined state
Copy and design for social media, press releases, blogs, and website graphics
Top-secret photo shoots and b-roll video productions
Swag for launch events, along with a digital storefront for employees
Outcomes
A memorable launch seen worldwide
To support this global brand launch with speed and cost-effectiveness in mind, we showcased our team's ability to work directly with our client's AOR and produce high-quality, on-brand campaign assets.