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Culture

Work that matters.
People who care.

Culture starts with how we show up.

At TrendyMinds, we care about our work and each other. Our culture is rooted in empathy, curiosity, and collaboration because we know good ideas can come from anywhere. We make space for people to grow, share perspectives, and build meaningful careers while enjoying the journey.

Our values in action

We care about the outcome of our work — and the path to get there. These values guide every decision we make and how we create results for our clients and communities.

Put Relationships First

We, not me. Every action we take starts with empathy and respect for teammates, clients, and partners. Never forget there’s a human behind every interaction.

Think Ahead and Push Boundaries

Good enough isn’t good enough. We challenge assumptions, explore new ideas, and find the problem behind the problem to create work that moves the needle.

Know the Why Behind the What

We never do things just to check a box. Our style is asking smart questions, aligning with purpose, and making intentional decisions rooted in strategy, not guesswork.

Bring Your Full Self

Authenticity is our superpower. We show up as individuals with different backgrounds, experiences, and perspectives — and we believe that’s what makes our team stronger and our work better.

The TrendyMinds logo on an orange to red gradient background Boomer the mascot doing a handstand next to the studio-shoot Mark Koenig as a baby trendy-difference

Ideas grow stronger together

A culture where curious minds connect

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Curiosity keeps us sharp and keeps things fun. It sparks new ideas, helps us tackle tough challenges, and leaves room to try something different. Failure isn’t something we fear. It’s part of how we learn and improve. We leave egos at the door, cheer each other on, and build genuine connections. We’re a team that enjoys working together, and that energy shows up in everything we create.

Work with people you like. Create work you love.

Bring your curiosity. Together, we’ll push boundaries and improve the lives of clients and their audiences.