TrendyMinds Acquires Full Service Marketing Agency, Faktory
Dec 12, 2023
We are excited to announce that TrendyMinds has purchased Faktory, a full-service creative, media, and PR agency. With offices in Salt Lake City and Denver and enterprise clients in the healthcare, finance, and energy verticals, Faktory expands our strategic capabilities.
Accelerates TrendyMinds’ growth strategy
With roots as a creative agency, Faktory has received national recognition for award-winning campaigns for several of its esteemed clients and is on a trajectory of rapid growth. The agency is known for its expertise in traditional and digital media, PR strategy, data-driven research, and creativity, and it has a loyal enterprise customer base. “Faktory’s founders created a high-performing business that is accretive to our growth,” said Trevor Yager, TrendyMinds chairman and CEO. “Faktory is a stellar addition to our talented team.
Value of the Acquisition Target (Faktory)
A Proven, High-Growth Agency with Enterprise Credibility
Faktory is a nationally recognized, full-service creative, media, and public relations agency with a strong enterprise client base across healthcare, finance, and energy. With offices in Salt Lake City and Denver, the agency has built a reputation for award-winning campaigns, data-driven research, and integrated marketing execution across both traditional and digital channels.
Rooted in creativity and strategic rigor, Faktory has demonstrated rapid growth and long-term client loyalty. Its leadership team has established a high-performing organization known for excellence in client service, cultural alignment, and results-driven marketing programs — making it a strong and scalable acquisition partner.
Value of the Acquisition to TrendyMinds
Accelerating Strategic Growth and Expanding Capabilities
The acquisition of Faktory significantly expands TrendyMinds’ strategic capabilities, particularly in public relations, media strategy, and enterprise-level marketing execution. By integrating Faktory’s expertise in PR, media buying, research, and storytelling, TrendyMinds broadens its service offerings while deepening its ability to support complex, high-growth organizations.
This acquisition strengthens TrendyMinds’ position as a full-funnel, data-driven marketing partner and supports the company’s accelerated growth strategy. The addition of Faktory’s leadership, including the appointment of CEO and co-founder Bryant Marcum as Chief Strategy Officer, further enhances TrendyMinds’ ability to scale intelligently while maintaining a strong, unified culture.
Value of the Acquisition to TrendyMinds Clients
More Expertise, More Scale, More Possibility
For TrendyMinds clients, the acquisition delivers immediate access to expanded services, deeper strategic insight, and enhanced media and public relations capabilities. Clients benefit from a broader bench of experts, stronger research-driven strategy, and integrated execution across creative, digital, PR, and traditional media channels.
This expanded platform enables TrendyMinds to deliver more comprehensive, enterprise-ready solutions while continuing to provide the personalized, relationship-driven service clients expect. The result is a more powerful marketing partner equipped to drive growth, visibility, and measurable impact in increasingly complex markets.
Investing in what’s next
Fueling growth with intention
Strategic investment and thoughtful acquisitions are helping TrendyMinds scale with purpose. By partnering with aligned investors and expanding our capabilities, we’re strengthening our talent, deepening our expertise, and accelerating innovation, all while staying true to our culture and commitment to delivering meaningful impact for clients, teams, and the audiences they serve.
Let’s build what’s next, together
Strategic investment is fueling our ability to grow, evolve, and deliver even greater impact for our clients. If you’re looking for a partner that combines empathy, expertise, and momentum to help you scale with confidence, we’d love to explore what’s possible together.