We are excited to announce that our founder, Trevor Yager, has returned as Chief Executive Officer of TrendyMinds, the Indianapolis-based agency he founded in 1995, while continuing to serve as Chairman. In this dual role, Trevor has resumed direct involvement in day-to-day leadership, working alongside our account and delivery teams on client work, while also setting the agency's strategic direction. As CEO, he is leading our next phase of growth by advancing our artificial intelligence (AI) growth and transformation service line while strengthening our position as a strategic partner to organizations navigating the rapidly changing technological landscape.

Coming Back to Lead Through Change

Trevor previously transitioned from CEO to Chairman as part of a planned leadership evolution reflecting our agency's maturity and his own exploration of future ownership opportunities. As AI has accelerated the pace of change across our industry, reshaping how organizations operate and compete, he decided to step back into the CEO role and lead TrendyMinds directly through its next chapter.

"Moving into the Chairman role was the right decision at the time because the Board, including myself, believed TrendyMinds needed to demonstrate it could thrive beyond its founder," said Yager. "But after more than 30 years of leading through every major technology shift, I believe artificial intelligence represents one of the greatest opportunities our industry has ever seen. The environment shifted fast enough that it made sense for me to step back in and lead it personally, continuing to build the capabilities our clients will need and position the agency for what's next."

Our AI Journey

Beginning in 2019, we started by taking inventory of where machine learning was already embedded in the technologies we used across the agency. That inventory became the starting point for a series of workflow and process improvements across the company, built on governance, security, and data protection standards we established as we went.

As generative AI tools advanced, we incorporated them into how we worked, and we've continued to adopt more capable tools as the technology matured. Today, we're moving faster than ever, continuing to integrate AI across strategy, research, creative development, marketing operations, and internal business processes.

By transforming our own business first, we refined our methodologies and built the operational discipline that now informs our evaluation of AI opportunities with clients. Today, a dedicated team of AI transformation specialists continues to expand our internal capabilities, developing proprietary workflows, audience intelligence tools, and implementation frameworks.

AI Marketing Capabilities for our Clients

Drawing on our own transformation experience, we help clients responsibly evaluate and implement AI in ways that align with their business objectives, regulatory requirements, and governance standards. That experience also enables us to support clients developing innovative AI technologies, including a leading healthcare AI innovator, combining firsthand AI transformation experience with strategic consulting, communications, and market positioning expertise to help organizations communicate complex technologies, build trust with stakeholders, and accelerate market adoption.

Using AI To Align Business Objectives

We don't start with the technology; we start with the goal. Before recommending any AI tool or workflow, we work with clients to identify what they're actually trying to achieve, then determine where AI genuinely moves the needle. It's the same discipline we applied to our own AI transformation: AI mapped to a real business objective delivers value; AI adopted for its own sake rarely does.

Adhering to Regulatory Requirements

Many clients we work with, particularly in healthcare, financial services, and other regulated industries, can't treat AI adoption casually. Compliance has to be built in from day one, not added after the fact. Having navigated our own regulatory considerations while integrating AI across the agency, we help clients ask the right questions up front so their AI initiatives hold up under scrutiny.

Establishing AI Governance Standards for Your Business

Every AI capability we've built internally sits on governance, security, and data protection standards established before we scaled adoption. We bring that same framework to client engagements, helping organizations define clear policies for data handling, model use, and oversight so that AI adoption remains sustainable and defensible as it grows.

Develop Innovative AI Solutions and Technologies

Beyond helping clients adopt AI internally, we also support organizations building AI products and technologies of their own, including our work with a leading healthcare AI innovator. That means partnering earlier, helping shape how a technology is positioned and validated, not just how it's marketed afterward.

Strategic Consulting and Market Positioning

Complex technology is only valuable if the market understands and trusts it. We combine our firsthand AI transformation experience with strategic consulting, communications, and market positioning expertise to help organizations tell a clear, credible story, one that builds trust with stakeholders and accelerates adoption in the market.

More Than 30 Years of Evolution

Founded as a traditional marketing agency more than 30 years ago, TrendyMinds has continually evolved alongside the changing needs of our clients, bringing together strategic consulting, integrated marketing, communications, creative, thought leadership, media relations, digital strategy and development, research, analytics, and emerging technologies.