Our Latest Acquisition Brings New Marketing Data and Analytics Capabilities to Our Clients
Dec 14, 2022
When one marketing agency acquires another, a lot of factors need to line up. The acquisition should benefit the clients, first and foremost. The two companies’ capabilities should expand and complement each other, and their core values should match. With Statwax, we found all of that and more.
Continuing growth
“The Statwax acquisition aligns with our growth vision to expand TrendyMinds by deepening our expertise and building a broader team throughout the country over the next few years,” says our chairman and CEO, Trevor Yager. “Not only does Statwax’s team bring its data-driven culture to our agency and clients, but it also shares similar core values that align with our mission to improve people’s lives through boundary-pushing marketing solutions that put empathy first.”
Brian Walker, formerly president of Statwax, now leads TrendyMinds’ Campaign Studio, which combines Statwax’s data and analytics expertise, including custom dashboarding, with TrendyMinds’ existing digital campaign strategy experience. Together, these services enhance clients’ digital marketing performance.
“We are very excited to bring our culture and capabilities to such a dynamic agency,” says Brian. “Our team is especially eager to enhance TrendyMinds’ strategic, creative, and interactive services to help them provide even more data-driven solutions to their roster of enterprise clients.”
The move continues TrendyMinds’ growth strategy
TrendyMinds Strengthens National Footprint and Analytics Expertise Through Statwax Acquisition
"We’re thrilled to bring our culture and capabilities into such a forward-thinking agency,” said Walker. “Our team is excited to amplify TrendyMinds’ strategic, creative, and interactive work with deeper data insights—unlocking even greater value for enterprise clients.
TrendyMinds Accelerates Growth with Statwax Acquisition.
Connect with TrendyMinds to learn more about our expanded capabilities and what this next chapter means for your brand.