Balancing personalization and privacy in healthcare
Keeping pace with privacy regulations and more
OUR PROCESS
Reflecting the brand's promise
The overhaul presented an opportunity to go above and beyond and use the site’s content to meet the health system’s brand promise of personalized care. We looked to leverage the new search vendor’s capabilities while launching features that mimicked the customized care that defines the brand.
OUR WORK
Providing the most useful information
The site uses privacy-first personalization to help users find relevant information faster, tailoring content and provider recommendations based on on-site behavior, search activity, and location — without collecting or storing personal identifiers. This approach delivers a more intuitive, locally relevant experience while fully protecting user privacy.
RESULTS
Immediate and lasting results
The revamped website delivered fast, measurable impact. Within two weeks of launch, online scheduling increased by 16%, while average monthly users climbed to more than 482,000 — a 25% increase over the previous site. These gains reflect stronger engagement, improved usability, and an experience designed to meet user needs from the moment it went live.
Brand-led. Built to endure.
Strategic by design
By aligning brand strategy with execution, we help organizations build clarity, trust, and consistency across every touchpoint ensuring brands remain relevant and resilient over time.
Ready to supercharge your personalization experience?
Let’s explore how we can help you achieve your goals. Start the collaboration here.