Long-term Campaign Success
Designing impactful campaigns, year after year
OUR PROCESS
Fueling energetic marketing
ThermWise campaigns demand focus and efficiency, and we deliver both through insight-led strategy. Annual audience research revealed saving money and energy as top priorities, shaping a sharper 2024 approach that emphasized these benefits through a refreshed website, engaging social content, and targeted digital advertising — driving relevance, awareness, and action when it counts.
OUR WORK
Refreshing content, expanding reach
Grounded in research and smart channel selection, we expanded ThermWise’s reach while maximizing efficiency. Strategic media partnerships unlocked nearly 60% added value in no-cost broadcast placements, saving more than $193,000, while a mix of TV, social, radio, programmatic, and streaming drove sustained growth in awareness, traffic, and engagement. The results spoke clearly: millions of impressions, strong digital performance, and overwhelmingly positive audience feedback that reinforced ThermWise’s message and impact.
Outcomes
The strategy's effectiveness proved undeniable.
The results were clear and measurable. Even with a reduced media budget, ThermWise saw meaningful gains in awareness and intent, proving the power of optimization over spend. A survey of more than 700 Utah residents showed that 86% planned to take steps to conserve energy, brand recognition climbed to 61% in 2024 (up from 56% in 2020), and 90% agreed utility companies should offer energy-saving programs — strong indicators that the campaign not only reached audiences, but influenced attitudes and action.
Insight-led marketing in action
Turning strategy into measurable momentum
This campaign was built to do more than generate attention, it was designed to move people. By combining audience insight, compelling creative, and channel-smart execution, we delivered a campaign that connected with the right audiences at the right moments.
The result: stronger engagement, clearer brand impact, and performance that translated strategy into real-world outcomes.
Let’s build something powerful together.
Whether we’re a decade into our marketing relationship or a brand-new partner, we approach campaigns with the same goals: achieving targeted insights and actionable results.