Motivating, educating, and recruiting talent

In a high turnover industry, how does a global pharma leader keep its most specialized, high performing talent and attract more just like them? Celebrate them like champions. Build an internal recognition experience that feels like the Olympics of pharma manufacturing: bold, visible, and podium worthy. Surprise and delight top performers. Say “We value your hard work.” Strengthen loyalty and elevate the employer brand in one move.

We delivered a global surprise-and-delight recognition experience anchored by seven cinematic videos honoring award recipients and teams across the U.S., Italy, and Ireland. From concept through production, our teams collaborated across studios and continents capturing authentic, unscripted stories, integrating athlete-inspired motion graphics, and managing post-production on a tight timeline. The campaign culminated in a live, high-impact reveal at a New York City ceremony, where hundreds of colleagues celebrated their peers in real time, reinforcing a powerful message of appreciation and recognition.

The campaign landed with energy and precision: after rehearsal, the client raved about how well it worked, and the President of Manufacturing, known for high standards, was described as “elated.” In the room, recipients and hundreds of colleagues shared the thrill as the surprises unfolded; afterward, all seven award videos went live on an internal site, earning 1,000+ views, and not a single secret slipped before the reveal.