Case Study

Brooks Life Sciences

Case Study

Challenge

COVID-19 has caused many employees to move into (or create) home offices and adapt to a virtual work environment. Brooks Life Sciences wanted to make this transition as seamless as possible for its new employees, turning to TrendyMinds to collaborate on a way to celebrate their newest team members.

Solution

Our marketers know the importance of feeling like you’re a part of the team, so they worked with Brooks Life Sciences to create and ship welcome packages to each new employee. Our designers created a sleek blue box that was filled with a Brooks Life Sciences-branded quarter-zip jacket, a glass coffee mug, and a note welcoming the employee to the team.

Results

The TrendyMinds team handled the entire process, from promotional product ordering to package distribution. Each welcome box was hand-packed by our team with the Brooks Life Sciences logo prominently displayed and a note to celebrate the employee joining the team.

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Approach

TrendyMinds collaborated with Brooks Life Sciences to design a stylish quarter-zip jacket and modern glass coffee mug featuring the company’s branding. Our designers mocked up the products for Brooks Life Sciences while our marketing specialists assisted with product ordering and gathering jacket sizes once approved.

Once the jackets and mugs arrived, TrendyMinds assembled and shipped the boxes on behalf of Brooks Life Sciences. We pride ourselves on providing top-notch service, handling the details of each project to remove the burden from our clients.

Promotional Products

Promotional products are meant to introduce stakeholders to a brand and inspire them to feel connected to the company. Without the benefit of face-to-face office interaction, Brooks Life Sciences knew they needed a way to make their new employees feel welcomed. Branded swag offers a personalized touchpoint between a company and employees, encouraging excitement for new team members.

Brooks Life Sciences and TrendyMinds worked side-by-side to create sleek, stylish products with Brooks Life Sciences’s branding front and center. The simple, brand-forward designs allowed Brooks Life Sciences to celebrate their new employees in their homes and bridge the gap caused by remote work.

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Advertising, Content Marketing, Video Production
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