Case Study

Indy Final Four 2021

Case Study

Challenge

In partnership with the National Collegiate Athletic Association (NCAA), Indiana Sports Corp (ISC) is responsible for marketing and promoting the 2021 Final Four playoff tournament, which will be hosted in Indianapolis, Indiana in 2021. As a core part of their promotional strategy, ISC needed a robust and multifaceted website for the 2021 Final Four that would be easy to navigate and manage.

The 2021 Final Four website needed to include information about the tournament itself as well as tips for visiting Indianapolis, information about the ISC organization and team, and pages about the tournament’s involvement with local community improvement efforts. Since the website launched in December 2019, it needed to be easy to modify with new content and information throughout the next year and a half.

Solution

To give our clients control over editing and managing their site while allowing flexibility for design and development, we choose Craft to serve as our CMS. With Craft, NCAA and ISC teams are able to manage updates to their site on their own.

Results

The website launched in late 2019, just in time for the Crossroads Classic game at Bankers Life Fieldhouse where it was announced that the 2021 tournament would take place in Indy and that attendees could visit the website to learn more.

CMS, Integrations, and Plugins

To make it as easy as possible for our client to manage their site, we implemented a handful of plugins alongside Craft:

  • Static caching for fast performance. We used Blitz for no-fuss static caching through Craft. This makes it simple to generate completely static pages that the CMS can use for page requests, resulting in extremely fast performance for the end user.
  • Robust and easy-to-use navigation. With Verbb Navigation, we made it easy for CMS users with higher administration purposes to create and edit navigation menus. They can also construct multi-level navigation menus and other features such as breadcrumbs.

  • Styled content fields. It’s nice to have a WYSIWYG field option when working with content. With Redactor, we’ve made it easy for content editors to add styled content, as well as upload images and link to other entries on the site.

  • Search engine optimization (SEO). It’s super simple to set up SEOmatic in Craft. This premier SEO plugin makes it easy to add everything from meta descriptions and titles to JSON-LD schema data and social media image previews for content.

  • Simple content entry with fields and tables. With Verbb Super Table, it’s easy to make static tables and nested Matrix fields. The plugin also helps users group fields together and encapsulate similar fields for simpler content entry.

  • Craft user help guides. While Craft is very intuitive, it’s still helpful to provide guides for users when they need to remember how certain tasks are handled. The User Manual plugin allowed our team to write help guides and make them easy for our partners to access.

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